We can only start working on strategy after careful analysis: we report on all the brand’s touchpoints, along with competition mapping. Strong concepts do not come from creativity without research, and the other way around.
We identify and define what makes your brand relevant and different — and what’s the blueprint that makes it unique. We develop the brand idea, brand positioning, brand values, brand vision / manifesto, brand personality and tone of voice.
We create names for new brands or reinvented ones — names that are distinctive, ownable and memorable. All this, in accordance with the brand’s DNA.
We analyse and recommend the best structure of your products or services portfolio, along with their relationship (from a verbal and visual point of view).
We make sure that your distinctive tone of voice is coherent throughout all the main elements of the brand’s narratives: we take care of the copywriting for the tagline, key messages, and key pieces of content.
We develop a logo and visual system design (typography, colors, illustration style, photo style, etc.) that stands as a foundation for all future touchpoints. We not only develop the concept, but make sure you have clear principles and rules on how to use all the building blocks in the brandbook.
We design — from concept to final files — packaging that stands out on any shelf.
We assist you in translating the essence of your brand into the digital landscape through UI & UX design, making sure all your expressions are intuitive and consistent.
We team up with your HR team and help in creating and designing new facets of your brand — facets that are building your organisation’s reputation on the employer market or internal programmes that support you in bringing organisational change.
We bring the brand to life through designing the spaces where it’s experienced: concept design for retail, hospitality spaces, booths, and others.
We want to make sure that all the brand’s touchpoints are consistent and coherent — therefore, we consult our clients on branding-related issues during the processes of production, website development, advertising and brand launch.
We define how the brand moves though animation and visual effects design.
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