An experienced, multifaceted team welcoming new challenges.

 
01

Manifesto

 

We are Symbold. That is more than our name — it’s a testament of who we are.

We transform brands and organisations through brand strategy and design. Our boldness is translated though looking beyond the obvious and delivering concepts and solutions that stand the test of time.

We dream big, but we make sure we stay anchored in your business’ realities.

Our experience with companies of all sizes and with almost any industry you can name demands us to treat every project with the same honesty, adaptability and ingenuity — be it the corner coffee shop or a corporation reaching millions of consumers.

We’re here to build meaningful, real brands that push your business forward. And we love it.

Seeing a brand brought to life at its maximum potential is as important to us as it is to our clients — therefore, we make sure we assist you every step of the process, from concept to implementation.

02

Our Values

 

Brutal honesty

We are direct and say things as they are. We don’t use fancy words — we make sure all the fanciness goes into the end result.

 

Constant adaptability

We know how important flexibility is in building the brand that’s going to be on your business card for a long time. We make sure it’s something you’re proud of.

 

Restless ingenuity

We mix our analytical and creative skills to deliver brands with strong concepts at their backbone.

03

Team

Ovidiu Pop

Creative Partner

With over 15 years of experience in brand design, Ovidiu has been the creative force behind some of the most popular and long lasting brands on the Romanian market. Before starting Symbold, he has worked for the leading branding and advertising agencies in CEE. 

Ovidiu has a degree in Industrial Design; his creative mindset is always complemented by a direct and honest approach, focused on solving the client’s specific challenges. Ovidiu is particularly passionate about product and brand design. 

Alexa Sferle

Strategy Partner

A MSc graduate of International Marketing & Brand Management at Lund University, Alexa has over 10 years of experience in branding and communications, contributing to the naming, definition or launch of over 40 Romanian and international brands — startups, SMEs or corporations.

Alexa’s approach is pragmatic and structured — leading a process at the end of which the brand’s DNA and essence are clarified, ensuring differentiation, along with a solid base for further development and coherence among all of the brand’s manifestations.

Carla Moss

Strategy Partner

With a Master’s degree in Strategic Communication and a decade of experience in Branding and Communication, I approach each project with meticulous research, providing a clear and coherent strategic direction.

I have worked for major agencies with global presence, such as Y&R, Dentsu, and Kantar Consulting. In diverse teams, I have contributed to defining brands like IKEA, Danone, Colgate, L’Oreal, Kelloggs, Lindt, and many more. I dedicate a significant amount of time to reading, listening, and deciphering the world we live in.

Alexandru Kun

Senior Brand Designer

Meet Alexandru Kun, a seasoned graphic designer with a rich tapestry of expertise spanning HORECA and production realms. With a flair for creativity that knows no bounds, Kun seamlessly intertwines industry knowledge with artistic prowess. 

Elevate your brand’s visual narrative with the innovative touch of Alexandru Kun, where experience meets imagination.