blashine rebranding

Blashine redefines what a cleaning and facility management company can be - from everyday service provider to premium operational partner for business environments across Transylvania. Through a strategic rebrand, we created a custom-letter logo and refreshed visual identity that express clarity, precision, and trust. The new positioning “Facility Management: Ready” captures Blashine’s spirit of efficiency and readiness, turning professionalism into a bold visual statement.

Team:

Creative director: Ovidiu Pop

Senior Designer: Alex Kun

rebranding the most important cleaning company from Cluj
before and after rebranding
negative logo
blashine rebranding
positive and negative logo, 3d symbol
Facility Management: Ready - Tagline & positioning
cleaning cart
Blashine cleaning packaging
Business stationery, App splash screen

Blashine’s identity uses a clear color-and-icon system that distinguishes every service category. Each “B” variant has its own color and symbol, ensuring intuitive navigation and a consistent, recognizable brand look.

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