shanghai restaurant rebranding

Founded in 1998 as Cluj-Napoca’s first Asian restaurant, Shanghai marked 25 years with a refreshed visual identity. The new logo evolves the original “S” and chopsticks into a cleaner, more contemporary symbol - preserving the restaurant’s heritage while aligning it with today’s design standards. A modern update that honors the legacy of a true city icon.

Team:

Creative Direction: Ovidiu Pop

Graphic Design: Ovidiu Pop & Alex Kun

Brand Strategy: Carla Moss

Shanghai visual identity
Before and after logo
Shanghai packaging
Shanghai main logo
Shanghai delivery bike
Shanghai visual identity system
Shanghai to go packaging
Shanghai delivery car

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