fc botosani rebranding

Project built on ambition, balance, and a genuine passion for Romanian football. We redefined the club’s identity through a symbol that captures the essence of its brand: Soimanul (falcon) - an elegant, swift, and fearless figure that always looks upward. The stylized silhouette blends the strength and nobility of the horse with the dynamism of the wing, forming a composition that embodies the spirit of determination and the elegance of the game. The slogan “Up, ever higher” reflects the club’s continuous drive for performance, achieved through hard work, respect, and passion. A brand that builds spectacle, without showing off.

Team:

Creative Direction: Ovidiu Pop

Brand Strategy: Raluca Gavrilescu

Graphic design: Alexandra Rusu

Project Management: Diana Diaconescu

Rebranding Romania's top Football team
FCBT Before and After
FCBT wordmark and tagline
FCBT symbold
FCBT logo
FCBT football kit
FCBT pin
Alternative FCBT pins
FCBT brand system
FCBT team's bus
FCBT brand merch
FCBT official ball
FCBT brand system
FCBT brand merch
FCBT brand system
FCBT brand system
FCBT Beer

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